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Como o avanço da tecnologia mantém a tendência dos eventos corporativos • Suprimatec
Os eventos corporativos estão cada vez mais presentes no planejamento estratégico das empresas. Seja para promover momentos de descontração entre funcionários, comemorar a meta alcançada ou lançar um novo produto, sua realização está diretamente relacionada aos avanços tecnológicos.
Por esse motivo, organizar esse tipo de atividade é uma tarefa que envolve responsabilidade e conhecimento das tendências que encontram na inovação uma grande aliada.
Se você faz parte de uma empresa que está apostando em promover experiências únicas aos participantes, confira as dicas que vamos compartilhar.
Estratégias de visibilidade e crescimento no mercado Apostar na tecnologia e conhecer os recursos de equipamentos de última geração é um desafio enfrentado por incorporações que desejam criar espaços inovadores de interação e é tendência dos eventos corporativos.
Para promover um evento de sucesso, é necessário entender os objetivos da empresa e as expectativas dos participantes.
Dados fornecidos pela EventMB revelam que 81% das empresas estão preocupadas em achar ideias eficazes para que os convidados se sintam acolhidos e sejam capazes de absorver as informações com maior êxito.
Diante desse cenário, empresas de tecnologia e entretenimento têm lançado no mercado soluções eficazes para serem aplicadas em situações interativas e proveitosas no contexto das reuniões e outras atividades.
Crowd Streaming Esse é um ótimo recurso para gerar a interação entre os participantes e permite que os participantes publiquem nas redes sociais suas experiências vividas em tempo real.
Para otimizar essa comunicação, invista em atrativos visuais que geram a necessidade de compartilhamento. Promova o uso de hashtags e crie ações, como premiação para quem publicar e obter o maior número de curtidas, por exemplo.
Após o evento, reúna as imagens postadas e faça vídeos dos melhores momentos do evento que foram postados pelos participantes.
Ferramentas de realidade virtual As tarefas interativas são sempre as melhores formas de manter os convidados ativos. Nesse contexto, a realidade virtual, tendência dos eventos corporativos, permite que os usuários adentrem em mundos novos por meio de jogos ou aplicativos. Você pode disponibilizar tablets, totens ou robôs display para divulgar informações sobre a programação.
Os óculos de realidade virtual são exemplos dessa tecnologia e podem ser usados para passeios imersivos, por exemplo.
O uso de recursos de realidade aumentada faz com que os convidados se deparem com objetos e cenas do mundo palpável. Ao mesmo tempo em que estão imersos no mundo virtual, eles podem ver e ouvir elementos do mundo real.
Beacons Os beacons trabalham dentro de uma proximidade que é definida pelo negócio, variando de imediato (dentro de 30cm ~) a quase (5m) a longe (200m) e até mesmo até 700m com uma opção de nível militar. Crédito da imagem: Facilit8 Os beacons são dispositivos que usam a geolocalização para localizar os participantes por meio de emissão de sinais via Bluetooth. Essa tecnologia pode ser explorada a partir de aplicativos ou crachás tecnológicos.
Esse recurso também possibilita a disponibilização da programação do evento, envio de promoções ou resumos das atividades realizadas durante o dia.
Os wearables são exemplos de beacons. Exemplos desses equipamentos são as soluções digitais vestíveis, como relógios e pulseiras, que podem ser conectados à internet e sincronizados com outros, como notebooks, smatphones e tablets.
Painéis luminosos Esses recursos substituem os antigos banners que eram feitos em lona. Com a nova tecnologia, os painéis apresentam iluminação uniforme e impressão em alta resolução, tendência dos eventos corporativos, eles proporcionam maior qualidade aos elementos visuais do evento. O grande diferencial é que o material permite que acessórios possam ser acoplados a ele, como televisores, prateleiras ou outros objetos.
Totens Os totens são um excelente recurso para a criação de quizz interativo. Além disso, podem ser utilizados para a divulgação de acontecimentos importantes do evento, criação de jogos ou transmissões simultâneas.
Eles também podem ser usados como entretenimento em espaços de descanso. Seu uso garante que todos aproveite a programação da melhor forma. Suas várias funcionalidades proporcionam diferentes experiências aos usuários.
Drones Essa tecnologia de captação de imagens está cada vez mais popular e acessível. Nos eventos, os drones podem ser usados para fazer registros visuais, criar uma rede de transmissão ao vivo e gravar imagens a partir de perspectivas diferentes.
Hologramas Esse recurso tecnológico, que antes fazia parte apenas do universo da ficção científica, diz respeito às imagens tridimensionais transmitidas a partir da captação audiovisual de pessoas. A projeção holográfica garante a interação com alguém que não esteja no espaço físico do evento.
Os hologramas são capazes de despertar o fascínio e promover o interesse de um grande número de participantes.
Valor agregado e sucesso do evento A partir dos exemplos compartilhados nesse artigo, somos capazes de notar que a experiência de imersão em contextos interativos cria uma atmosfera positiva e digna de ser lembrada pelos participantes.
Os valores por trás de cada tecnologia aplicada abrem caminhos que conduzem até os resultados em curto e médio prazo impecáveis.
As novidades de inovação tecnológica não param de surpreender e encantar aqueles que dedicam seu trabalho para fornecer aos participantes um ambiente de eventos corporativos .
Texto : Beatriz Souza Link Builder da SEO Marketing
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