Data Visualization: How Marketers Harness this Power
Digital marketing is evolving and has become more and more analytical, that’s why data visualization is important. The conventional wisdom in the marketing world used to be that, when it comes to making decisions about product pricing or customer acquisition or advertising spend, a brand’s intuition and business sense was more important than any data-driven analysis.
However, this wisdom is being replaced by realizing that brands need marketing and data visualization to make smart business decisions. This applies not only to consumer-facing companies selling products or services but also includes B2B companies selling their products and services.
Importance of data visualization in marketing
1. Data visualization increases brand recall
Data visualization helps people to understand what the numbers mean. It makes it easier for them to remember the key messages shared.
2. Data visualization makes data real
Data visualizations can bring data to life by showing trends and patterns in an easy-to-understand way, making it relatable to people. Visualizing your data allows you to get creative with how you tell your brand story.
3. Data visualization makes it easy to share your findings
Data visualizations are a great way to communicate with others. They can be easily shared through social media or email in an engaging and informative way that helps your audience understand the data.
4. Data visualization shows how you’re doing
When you publish regular infographics, you help establish yourself as a thought leader who has valuable insights that people want to read.
5. Data visualization is a great way to engage others
When you publish infographics, you’re giving your audience interesting content that they want to share with their friends and colleagues on social media.
6. Data visualization helps build trust
One of the most potent ways to build trust with your audience is to show them exactly how you are doing. Publishing infographics helps you do this by showing your audience that you are reliable, trustworthy, and accurate.
7. Data visualization acts as a foundation for other marketing tactics
One of the most effective ways to use data visualizations is to make your graphics go viral. By sharing infographics on social media and publishing them in your blog, you help establish the foundation for other marketing tactics. For example, you might attract more people to sign up for a webinar or white paper based on their interest in a particular topic.
So how can marketers utilize data visualization in their marketing efforts? Here are a few ways to get started:
Get better insights from your customer data.
Analytics and customer data are crucial for marketers, but looking at the numbers alone can be overwhelming. Use visualization techniques such as scatterplots, bar charts, or heatmaps to discover new insights from your data.
For example, you can combine data from website analytics to see what website features are being used and which ones aren’t. This can help you determine how to improve your SEO efforts.
Create infographics for social sharing
Creating infographics is a great way to communicate information in social media marketing. The first step is to gather the data you want to share. You can then use some data visualization tools available on the web to create infographics that will catch people’s attention.
Make your presentations more memorable
Presentations are an excellent way to communicate a message to a large audience. Creating a presentation is easier when you provide visual cues that can help people remember what they saw in the presentation later. You can do this by using relevant charts and graphs when presenting your data.
Monitor customer behavior with live dashboards
Dashboards show you what’s happening in your business and help you monitor how your campaigns are performing on the web. They allow you to monitor trends and visualize data related to keywords performance, social media platforms, campaigns, traffic sources, and conversion rates.
Use interactive visualizations on your website
You can add an interactive element to your website by using data visualization tools such as Sankey diagram generator that allow your customers to get a deeper insight into how you operate. This will give them an inside look into your business and help make it more relatable.
Visualize social media data
Using infographics to visualize your social media analytics is a good way of making sense of the massive amount of data you get from social networks. Create infographics that show your customers what’s popular, who is talking about you, and how much engagement specific posts have received.
Visualize your social media presence
Visuals are highly encouraged in social media marketing, so it makes sense to use visuals in your future marketing strategies. Create infographics about your products or services, share photos of employees at work, exciting tweet statistics, or create a video showing how you can help resolve a customer’s problems.
Visualize your internal data
Data visualization is not just for reporting to customers, it can also be used internally to help employees get better insights into how the business is running. This allows them to make more informed decisions about various aspects of your business to meet the objectives set out by the business better.
Get better insights from market research and competitive intelligence
Visualizing market research and competitive intelligence can help you make sense of vast amounts of data in a way that will allow you to draw better conclusions about your business. Visualizations typically increase the likelihood of noticing any important trends or patterns in the data, especially when presented visually in graphs and charts.
Plan for the future
Visualizing data related to your business will allow you to look into the future more informedly. You can use the information you have gathered from various sources to change or improve various aspects of your business to be better prepared for what is coming up.
Build trust with your audience
Visuals are typically more compelling than textual material, so when you use data visualizations, your audience is likely to be more engaged and take in the information better. This helps build trust between you and your target market because it shows that you know what you’re talking about and can be trusted to deliver high-quality services or products.
Improve your decision making
Once you have gathered and analyzed the relevant data and put it into a visual format, you can use your findings to make better decisions about various aspects of your business.
Improve your marketing ROI
If you can understand your customer better and create a more targeted marketing campaign, you can make the most of your resources and get a better ROI.
With data visualization tools, you can quickly and easily create presentations that allow you to communicate more effectively with your target market. This type of marketing is typically better received than other types because it allows people to understand concepts more relatable.
Enhance marketing campaigns
Data visualizations integrate seamlessly with other types of marketing campaigns, such as outreach and lead generation. Using both in concert allows you to get more exposure and better results from your marketing efforts.
Enhance the value you provide to customers
When you publish visualizations about your company or certain aspects of it, customers will get more value out of the relationship. This influences them to develop better loyalty towards your brand and become advocates for you on social media.
Make data-driven decisions faster
It’s unlikely that any business has the time necessary to analyze big data manually. The good news is that there are data visualization tools out there that can help you make sense of this information much faster. This allows you to make better business decisions in a shorter period.
Show how you are meeting customer needs
Data visualizations help show how your company is meeting the needs of customers. It’s becoming increasingly important to demonstrate that your company cares about the wants and concerns of their target audience by showing them exactly what they can do to help resolve their problems.
Get better insights into your market
One of the best things about data visualization is that it helps you get a better picture of what’s going on in your market. When you can see where changes need to be made and how they will impact your business, this gives you an edge over other companies because it allows you to come up with new ideas for products or services that you can offer.
Identify business opportunities
You can dig deeper and identify business opportunities that you would likely not have found out about otherwise using data visualization. This allows you to be proactive and establish relationships with new companies or providers to help your company grow.
Improve customer satisfaction
When you can truly understand the needs of your target market, this will help you develop products or services that they want. The more satisfied your customers are, the more likely they remain loyal and spread positive word-of-mouth for your brand.
Enhance work productivity
Using data visualization to find and implement solutions for problems can improve your workplace by making processes more efficient and effective. This also makes it much easier for team members to collaborate because they now have a common understanding of how things work.
Data visualization is a powerful tool for marketers. It allows you to make better use of the available information, and it makes it possible to share more meaningful messages with your target audience. The critical thing here is that data visualization can help you accomplish all of these things – there are no disadvantages associated with this strategy except for the amount of time and effort you need to make it happen.
Author Bio: Lori Gillen is a Blogger/Content Creator who is specialized in the field of Digital Marketing & Data Analysis with 5 years of experience. Currently working at PPCexpo as a Senior Content Creator.